Exclusive, intimate and innovatively playful luxury in sexual wellness.
The home of allure, experience and sensuality.
At 69 Group, we transform sexual wellness with brands like Deudare, Wine & 69, and Must Be Lust. We offer luxury, intimacy, and playful innovation, turning everyday experiences into moments of profound enjoyment. Our sophisticated, high-quality designs add a twist of fun, making each product unique and memorable. Dedicated to celebrating sexual wellness as essential to wellbeing, we inspire and excite through diverse sensuality.
Indulge in the opulence of Deudare, where luxury meets clandestine desire. Designed for the discerning connoisseur, we aim to satisfy those with refined tastes and a penchant for exclusivity. Our collection features meticulously designed components, with each piece of modular lingerie handcrafted in London.
These made-to-order items are not just worn but experienced, tailored to fulfil the bespoke desires of those who demand the finest quality and unique style. Complementing this, our avant-garde packaging facade, also designed with meticulous attention to detail, elevates the delights within, setting a new standard for elegance and artistic sophistication.
Welcome to Must Be Lust, where fun meets freedom in the realm of sexual wellness. Our brand revolutionises the typical sex toy experience by combining affordability with unmatched quality and a playful twist. Inspired by the swinging sixties and naughty nineties, Must Be Lust stands out with its vibrant, approachable branding and a product line that’s both inclusive and exciting. Available through our website, spirited parties, and strategic partnerships, we offer a diverse range of products, where you'll find each one infused with a shagadelic vibe, ensuring a joyful and satisfying experience that’s as groovy as it is liberating.
But that’s not all… We also host an exclusive private membership, a unique e-commerce gifting platform that allows you to engage with and gift lingerie and toys to creators in the sex industry. In return, members receive desirable requests, enhancing the connection and personalisation of the gifting experience.
Elevate your intimate moments with Wine & 69, a curated experience designed to enchant and engage. Ideal for couples, throuples, and sex parties, our subscription and gift boxes beautifully blend the romance of wine with the thrill of exploration. Each box, designed as a stunning coffee table book, unveils a sex toy, a bottle of wine, sexual enhancement goodies, and exclusive 24-hour access to our app filled with intimacy-enhancing prompts.
With customisable options, you can tailor your experience for a romantic night in, a thrilling group encounter, or as a provocative gift for a special occasion. Our partnerships with hotels further enrich this offering, providing an intimate escape that invites you to explore new dimensions of love and connection in dynamic and inclusive settings.
Subscribe for exclusive access and unique intimacies.
Early access to our new product lines
Exclusive discounts on our premier collections
Priority invitations to secret parties and events
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